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Avanzado
Artículos
Portada

Distribution channels

Lopez Quesada, Agustin
ESIC
06 / 2012
9788473568203
Inglés
Economía y empresa

Sinopsis

Trade Distribution is the link between manufacturing and consumption of services and goods. Its main role consists of delivering products to consumers for

their use, exploitation or destruction. Generally, majority of manufacturers use intermediaries. We certainly can say that we will be outsourcing the trading of our products or services.



We could define our Distribution Policy as follows: "The meaningful and methodical way of establishing to whom to sell by delivering the product or service at the best quality possible, on time, in full and at the right place."



An organisation can hardly set the product price without considering which trade channel we will be using to reach the final consumer. The number of third

parties involved in the distribution channel will be one of the key drivers to consider, as each of them will contribute to increasing the final product or service cost price. Trade margin will be determined by this kind of decisions.



INDEX

Introduction. Distribution as a key marketing tool

Trade channels

Strategic distribution development

Global channel profitability analysis

Information Systems, Communications and Monitoring for distribution channels

Distribution trends

GLOSARY

BIBLIOGRAPHY

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