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MEDIA SANS FRONTIERS IBD

EDITORS IRENE
NOTION PRESS
11 / 2022
9798888695647
Inglés

Sinopsis

Technology has disrupted this pattern and along with it the culture of watching together. Viewers, now have the liberty to choose and watch from a plethora of genres from several different OTT platforms and that too at one&rsquo,s own convenience. áIt is no surprise then that the OTT media has grown by 30% in the number of paid subscribers from 22.2 million to 29.0 million between March and July 2020 (IBEF, Knowledge Centre, 2020).Accumulation of &lsquo,soft power&rsquo, is in any case costly, difficult, and time consuming. Solid reputations are only made over years. &rsquo,Soft power&rsquo, has its drawbacks, though: it constrains as much as it enhances power. &lsquo,Honour&rsquo, a term much used by governments of yore &ndash, dictated unpalatable political choices by excluding e.g. the possibility of compromise. As many an actor knows, furthermore, image is very constraining. The public expects behaviour in conformity with the image &ndash, sudden deviance may lead to severe loss of image. Coherence too, however, may be treacherous &ndash, solidity may be perceived as boring.á

PVP
22,72€