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COMPETITIVE INTELLIGENCE IBD

TOUCHSTONE
02 / 1998
9780684844046
Inglés

Sinopsis

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner showsHow to profile your competitors? executives to unmask their decision-making processesThe line between legal and illegal or unethical activitiesHow to protect your own company against your competitors? intelligence operationsCOMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

PVP
18,13