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BORN GLOBAL FIRMS IBD

BUSINESS EXPERT PRESS
08 / 2009
9781606490129
Inglés

Sinopsis

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

PVP
18,67€