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CONDUCTING MARKET RESEARCH FOR INTERNATIONAL BUSINESS IBD

BUSINESS EXPERT PRESS
03 / 2009
9781606490259
Inglés

Sinopsis

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market, this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

PVP
21,40€