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FUNDAMENTALS OF GLOBAL STRATEGY IBD

BUSINESS EXPERT PRESS
08 / 2010
9781606490723
Inglés

Sinopsis

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

PVP
20,73