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MARKETING TO SENIORS IBD

1ST BOOK LIBRARY
06 / 2002
9780759691162
Inglés

Sinopsis

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the 'extended senior customer' to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

PVP
26,32