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MASTERING THE MEDIA PURPOSE, PASSION & PUBLICITY FOR NONPROF IBD

DAVID HAMLIN & SYDNEY WEISMAN
04 / 2008
9780615204628
Inglés

Sinopsis

A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. 'If you want to move, change, shape or lead then Mastering The Media is the first place to start.' Darryl Young, Former National Media Director, The Sierra Club '. . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk.' Mike Alvidrez, Executive Director, Skid Row Housing Trust

PVP
27,35