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GASTRONOMY, TOURISM AND THE MEDIA IBD

CHANNEL VIEW PUBLICATIONS
07 / 2016
9781845415730
Inglés

Sinopsis

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

PVP
47,96