Portada

SENSORY MARKETING IBD

SAGE PUBLISHING LTD
04 / 2020
9781526423245
Inglés

Sinopsis

Authored by Bertil Hultén, one of the worldâÇÖs leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customerâÇÖs return and brand loyalty for the future.

PVP
205,06