Portada

SCHOOL OF SQUEEZE IBD

FIFTH ESTATE MEDIA LLC
08 / 2020
9781943307135
Inglés

Sinopsis

Central FloridaâÇÖs Brown brothers took over their fatherâÇÖs citrus processing plant long after the World War II hero built Florida Food Products, Inc. and helped lead Florida Citrus Mutual. At the time when Jerry and Tom Brown began working with the company, áinternational competition had started to cut into profits. The once-successful company soon faced dim prospects. With revenues sagging and deals disappearing, the sibling team began a decades-long effort to reinvent the plant.áThey expanded business lines with aloe, carrots, beets, watermelon and celery processing. They even toyed with hair dye. By experimenting with new markets, marshaling researchers from the University of Florida and Iowa State and also pounding on doors, they began to turn around their family legacy. áTheir global approach to production, sourcing and sales led them to prized contracts. Ultimately, the pain of reinvention paid off for the Browns. Author Dan Tracy paints a portrait of a family rooted in agribusiness. His book,áSchool of Squeeze, also underscores the values and courage of generations that have constantly rethought their circumstances to find new opportunities. Layered with photos, this fast reading book promises to inspire everyone from new employees andáentrepreneurs to managers and consultants.á

PVP
14,22