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STORYSELLING IBD

MARTYN PENTECOST
MPOWR LTD
09 / 2019
9781907282591
Inglés

Sinopsis

Every time you create a piece of media you are selling...Selling your ideas, your business, and most of all, yourself.áFrom every blog to book and vid to vodcast,áyou are communicating not only what you wantyour audience to know, but a whole range of other things.áTo be sure you are telling the story you want to tell,áyour narrative needs crafting: sculpt it in ways thatcommunicate value to your audience,áwhilst always building trust.áThis is a key element in your transitionáfrom expert in your field to leader.áMany businesses that should beáattracting many more customers canádeliver brilliant results, but they canâÇÖtácommunicate their message asáeffectively as the quick-fix, snake oilásalesfolk can.áStoryselling is designed to help brilliantábusinesses share their message,áattract their ideal clients and createextraordinary results for customersáand the business.áShallow, tactical marketing gurus pressáemotional buttons and expect aábuy now response. But your audience,ácustomers and future clients are farátoo savvy for this superficialámanipulation.áIn this guide to the art and scienceáof Storyselling you will discover how to:It is time...to change the narrative!Start Storyselling.á*****This guide to storyselling your business is the combined experience of a fantasy novelist, translator between creatives and technologists, complementary therapy systemsâÇÖ developer and the co-founder and creative director of a transmedia publishing company.If traditional marketing doesnâÇÖt come naturally to you or you are frustrated with its approach... If you are brilliant at creating value for your clients and customers... Then mixing the insights and tools of Storyselling with your own experience and wisdom will equip you to share the story of your business in unique, new, effective ways. You will know how to change the world of your clients, customers, colleagues and potential customers for ever...

PVP
64,77€