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WOMEN IN FAMILY DECISION MAKING IBD

DISCOVERY PUBLISHING HOUSE PVT
04 / 2016
9788183567473
Inglés

Sinopsis

Consumer?s attitude towards spending, saving and choosing the brands and storesand the purchase of products have been moulded by the family environment theygrow up in. Thus marketers need to understand the nature of the family?s influence onits members and the way in which purchase decisions are made by members so thatthey can effectively program their marketing mix.

PVP
38,06