Esta web utiliza cookies propias y de terceros que nos permiten optimizar tu experiencia en el sitio web, evaluar su rendimiento, generar estadísticas de uso y mejorar y añadir nuevas funcionalidades. Mediante el análisis de tus hábitos de navegación podemos mostrar contenidos más relevantes y medir las interacciones con la web.
Puede obtener más información aquí.

Avanzado
Artículos
Portada

HOW TO DISCOVER CUSTOMER VALUE IBD

S PARTHASARATHY / SPARTHASARATHY
RUPA
10 / 2021
9789355200075
Inglés

Sinopsis

Introducing the Value Discovery Canvas toolIs there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure.This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, and lays down the Value Discovery Process. Written in a simple, easy-to-understand language, the book addresses two basic questions:Where does customer value reside and how does one find it?In an age where customers are increasingly distracted, this book helps entrepreneurs simplify their message to the customerProvides a framework to retain present customers and create future onesAn essential book for start-ups, marketers and entrepreneursThe author uses his entrepreneurial experience of 30 years to provide an important insight into customer behaviour and creation

PVP
20,87€