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HOW TO WRITE A GOOD AD IBD

DR ROBERT C WORSTELL / DRROBERT CWORSTEL
MIDWEST JOURNAL PRESS
05 / 2020
9798201113988
Inglés

Sinopsis

A Proven Marketing Course in 10 Simple Lessons"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them.á"Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge&mdash,and practice&mdash,of these fundamentals will determine the extent of his success.á"As Daniel Defoe said, âÇÖAn old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.âÇÖá"So this book will strip down to fundamentals, try to forget the âÇÖfurbelowsâÇÖ. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."á- Victor 0. SchwabáAnother classic copywriting book - actually a proven course of marketing basics inside a single volume. Schwab was a copywriter before the term was coined. And his work for certain products become the control for testing later ads. Again, his book is one of a short handful that all the great copywriters have studied. Add this to your bookshelf for regular reference.- - - -Victor O. Schwab, shorthand secretary for Ruthrauff & RyanâÇÖs Maxwell Sackheim in 1917, so improved SackheimâÇÖs copy that he was promoted to copywriter and went on to be hailed as "the greatest mail-order copywriter of all time." A copy research pioneer, Schwab would use his coded coupon ads to test headlines, copy appeals, length, layouts, action closings and split runs of ads. He created Sunday comics ads for Dale Carnegie, body-builder Charles Atlas and Sherwin CodyâÇÖs English Classics Course. In 1926, Schwab and Robert Beatty bought out Sackheim & Scherman and went on to build the giant Book-of-the-Month Club. (source:áAdvertising Age)áGet Your Copy Nowá

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21,60€