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ADVANCED FOCUS GROUP RESEARCH IBD

SAGE PUBLICATIONS, INC
06 / 2001
9780761912484
Inglés

Sinopsis

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

PVP
247,58