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DEVELOPING A MARKET ORIENTATION IBD

SAGE PUBLICATIONS, INC
04 / 1999
9780761916932
Inglés

Sinopsis

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI?s pioneering work on developing a market orientation? has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm?s customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

PVP
178,32