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EXIT-READY MARKETING IBD

LIONCREST PUBLISHING
07 / 2024
9781544546100
Inglés

Sinopsis

Exiting a business is a life-changing event for a founder. Yet most founders never get there. The number one reason? Their revenue isnâÇÖt predictable enough.áWhat most founders donâÇÖt realize is how close they are to achieving the exit of their dreams.áRevenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right customers and close more deals. Not only that, but your overall metrics improve and your business becomes a far more attractive target for investors.In Exit-Ready Marketing, Shiv Narayanan shares his proven framework for founders to rapidly professionalize their marketing efforts. YouâÇÖll learn how to leverage data to scale pipeline, drive top-line revenue growth, and increase your odds of being acquired at the highest possible valuation.

PVP
21,82