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MARKETING THEORY AND ORIENTATIONS IBD

VIBRANT PUBLISHERS
09 / 2024
9781636512389
Inglés

Sinopsis

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler?s teachings as your guide, you?ll gain the knowledge and strategic insight to navigate the complexities of today?s global marketplace.

PVP
103,32