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PLACE BRANDING AND MARKETING FROM A POLICY PERSPECTIVE IBD

ROUTLEDGE
12 / 2023
9781032260310
Inglés

Sinopsis

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

PVP
240,50