Portada

CONSUMER ETHNOCENTRISM, COUNTRY OF ORIGIN AND MARKETING IBD

ROUTLEDGE
05 / 2024
9781032269023
Inglés

Sinopsis

Country of origin and consumer ethnocentrism are evolving constructs as consumers? perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

PVP
72,75