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PUBLIC RELATIONS, COOPERATION, AND JUSTICE IBD

ROUTLEDGE
12 / 2019
9780367874186
Inglés

Sinopsis

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity, redressed egoism, e.g. subsidies to redress PRâÇÖs egoistic nature, and forms of self-interested cooperation, e.g. fully functioning society theory. aÇÇPublic Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is aápowerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, whicháaligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

PVP
72,98