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AN ANALYSIS OF AMOS TVERSKY AND DANIEL KAHNEMAN?S JUDGMENT U IBD

MACAT LIBRARY
07 / 2017
9781912128945
Inglés

Sinopsis

For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.

PVP
11,48