Portada

BUILDING ROUTES TO CUSTOMERS IBD

SPRINGER
10 / 2010
9781441927330
Inglés

Sinopsis

What Is Routes-to-Market?.- RTM Workshop.- Market Segmentation.- Define Whole Solutions.- RTM Life Cycle.- Constructing a Route.- Go-to-Market Performance Assessment.- Connecting RTM with Corporate Strategy.- Implementing RTM Company-Wide.

PVP
91,22