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INTERNATIONAL PLACE BRANDING YEARBOOK 2011 IBD

PALGRAVE MACMILLAN
09 / 2011
9781349327003
Inglés

Sinopsis

The second annual volume of the International Place Branding Yearbook, this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

PVP
47,95