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BRAND CHOICE IBD

AIAA
09 / 2005
9781403946416
Inglés

Sinopsis

Brand Choice provides the tools that reveal customers? automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers? strategic thinking, this book advocates in situ use of the long interview method.

PVP
132,67