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GREEN FASHION RETAIL IBD

SPRINGER
10 / 2016
9789811024412
Inglés

Sinopsis

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies.áChapters in the bookáprovideátheoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, whoáhave to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will beáable to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.á

PVP
47,77