Portada

MARKETING IN THE EMERGING MARKETS OF LATIN AMERICA IBD

AIAA
01 / 2006
9781403947512
Inglés

Sinopsis

This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world, the Muslim world is full of diversity in terms of environmental features, structure and market specifics. Marinov examines environmental developments, the role of NAFTA, volatility of the markets and the specifics of successful marketing in Latin America.

PVP
65,48