Portada

B2B BRAND MANAGEMENT IBD

SPRINGER
02 / 2010
9783642064708
Inglés

Sinopsis

Being Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration Through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective.

PVP
65,88