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ENVIRONMENTAL INNOVATION AND FIRM PERFORMANCE IBD

PALGRAVE MACMILLAN
10 / 2012
9781349348947
Inglés

Sinopsis

The links between a firm?s competitiveness and the natural environment have been studied since the mid 90?s. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

PVP
48,39