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ASSESSMENT OF NEEDS, SOURCES AND SEARCH BEHAVIOURS OF AGRI-M IBD

LAP LAMBERT ACADEMIC PUBLISHIN
10 / 2024
9786208119652
Inglés

Sinopsis

The assessment of needs, sources, and search behaviors of agri-media users focuses on understanding how farmers, researchers, and industry professionals access and utilize agricultural information. It identifies key information needs such as market trends, crop management, and technology updates. Agri-media users often rely on digital platforms, social media, and specialized agricultural websites as primary sources. Search behaviors indicate a preference for concise, easily accessible content, often using mobile devices. The assessment helps agri-media providers tailor content and platforms to meet the evolving needs of their audience, improving information dissemination and decision-making in the agricultural sector.

PVP
53,23