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RESEARCH METHODOLOGY IBD

VIBRANT PUBLISHERS
03 / 2025
9781636514222
Inglés

Sinopsis

Unravel the complexities ofáconjoint analysis, multidimensional scaling, and advanced research techniquesáwitháResearch Methodology: Conjoint Analysis, Multidimensional Scaling, and Related TechniquesábyáNaresh Malhotra. This volume in theáLegend in Marketingáseries presents MalhotraâÇÖs pioneering contributions toáquantitative research methods, offering critical insights for scholars and professionals in marketing, business analytics, and social sciences.From understanding consumerápreference modelingáto uncovering hidden relationships inámultivariate data, this book provides a deep dive into statistical tools that driveádata-driven decision-making. Featuring expert commentaries from leading academics, this collection not only contextualizes MalhotraâÇÖs research but also highlights its evolving relevance in todayâÇÖs digital and AI-driven landscape.Aámust-haveáfor researchers, graduate students, and practitioners looking to enhance their expertise ináadvanced marketing analytics, this book is a cornerstone for those seeking precision inámarket research and predictive modeling.Order your copy today!

PVP
103,78