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CONSUMER BEHAVIOR IBD

VIBRANT PUBLISHERS
03 / 2025
9781636514260
Inglés

Sinopsis

Unravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision MakingábyáNaresh Malhotraáprovides a deep dive into the cognitive processes that driveáconsumer decisions. This essential volume in theáLegend in Marketingáseries examines how individualságather, evaluate, and act on information, influencing their purchasing behavior.Covering topics such asáperception, attention, memory, learning, and attitude formation, this book offerságroundbreaking insightsáinto how consumers process marketing messages and make buying decisions. MalhotraâÇÖs influential research, coupled with expert commentaries, provides bothátheoretical foundations and practical applications, making it a must-read forámarketers, researchers, and business professionals.Whether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decodeáconsumer psychologyáand predictádecision-making patterns.Explore the science behind purchasing behavior-order your copy today!

PVP
103,63