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THE SOCIAL MEDIA INDUSTRIES IBD

ROUTLEDGE
02 / 2013
9780415523189
Inglés

Sinopsis

This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.

PVP
267,91