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SELF VERSUS OTHERS IBD

ROUTLEDGE
02 / 2007
9780805857160
Inglés

Sinopsis

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.

PVP
241,37