Portada

PERSONAL INFLUENCE IBD

ROUTLEDGE
12 / 2017
9781138529724
Inglés

Sinopsis

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld?s serendipitous discovery that messages from the media may be further mediated by informal 'opinion leaders' who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

PVP
240,09