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THE INNOVATOR?S IMPERATIVE IBD

AUERBACH PUBLICATIONS
10 / 2017
9781138713550
Inglés

Sinopsis

Based on research conducted at Villanova University?s School of Business, the book describes technology adoption in the 21st century. It presents a technology adoption process driven by competitive fear, speed, and digital transformation. It is a process that is inexpensive, indiscriminate, and disconnected from adoption categories or bell curves.

PVP
108,75