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CRISIS IBD

JASON MIKLIAN / JOHN E KATSOS
BRIDGEBUILDERS BOOKS
06 / 2025
9798349418143
Inglés

Sinopsis

What if the biggest threat to your business wasn?t economic downturn, competition, or disruption-but your own playbook?In today?s polycrisis world-where pandemics, political instability, online outrage, and fractured supply chains collide-business as usual is a recipe for failure. Responsible Management in Crisis breaks through the noise with gripping, real-world case studies of a dozen leaders who faced extraordinary pressure and made one defining choice: to lead with principle or retreat into safety.From Starbucks? failure in Sumatra to Unilever?s radical shift under Paul Polman, from refugee hiring at Chobani to a small-town brewery?s social media meltdown, this book doesn?t just tell stories-it rewrites the leadership manual. Each chapter is crafted for maximum relevance today, designed for MBA students, executives, entrepreneurs, and anyone tired of bland, boardroom-safe strategies that don?t hold up in the real world. Crisis gives you the tools to:Navigate public backlash without losing your soul-or your business.Engage meaningfully with fragile communities and polarized audiences.Make long-term decisions that survive short-term storms.Translate values into strategy in a way your balance sheet-and your team-can believe in.Packed with teaching notes and MBA-aligned frameworks, this book bridges the classroom and the boardroom to teach you what to do when the storm hits.If you want a business book that?s as principled as it is practical, as gritty as it is global-this belongs on your desk, in your syllabus, and in your strategy.This is the essential guide for any business leader or entrepreneur needing a lodestar to navigate our complex, uncertain world. Through gripping first-hand accounts and showcasing tested empirical strategies, this book offers a proven framework that arms you with the skills to lead your organization successfully through the world?s toughest crises.From the jungles of rebel-held coffee plantations in Colombia to the boardrooms of global corporate giants like Tesla and Coca-Cola, Prof. Miklian and Prof. Katsos dissect the fabric of crisis management. Their two decades of research has been jointly nominated for a Nobel Peace Prize, and is presented here in one place for the first time. They reveal transformative insights through ten real-word cases -- patterned on the world-leading Ivey business school case model -- that will reshape the way you view business in high-stakes situations.Crisis dismantles conventional thinking, positioning crises as unique opportunities for growth and positive societal impact. With advice forged in the fires of real-life conflict zones and corporate upheavals, this book will guide you in:Anticipating and managing challenges of socio-political strife.Designing your business practices to weather any storm and seize emerging opportunities.Redefining corporate responsibility to build a better society and a stronger, more resilient business.Join the ranks of those who dare to lead when the stak

PVP
15,33€