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REASSERTING THE DISNEY BRAND IN THE STREAMING ERA IBD

ROUTLEDGE
10 / 2024
9781032428673
Inglés

Sinopsis

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

PVP
81,85€