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NAVIGATING BRAND ACTIVISM IBD

ROUTLEDGE
07 / 2025
9781032974408
Inglés

Sinopsis

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.

PVP
53,97