Portada

DEFINING YOUR MARKET IBD

ROUTLEDGE
08 / 1998
9780789002518
Inglés

Sinopsis

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You?ll find invaluable information about market identification, analysis, selection, and strategy.

PVP
254,42