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HOSPITALITY SALES AND PROMOTION IBD

ROUTLEDGE
07 / 2017
9781138432758
Inglés

Sinopsis

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups, how you can reach them effectively, the secrets of successful public relations, and new and traditional technologies, from direct mail to using the Internet to maximum advantage.

PVP
355,53