Portada

CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING IBD

JAI PRESS INC.
01 / 1997
9780762301881
Inglés

Sinopsis

Aims to help increase knowledge, skills and insights into making effective decisions in the ?bigger hall? of marketing management. This book covers setting strategic direction, product and customer portfolio analysis, product development, advertising, pricing, channel management, environmental scanning, and measuring strengths and weaknesses.

PVP
184,18