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SILVERCOMM IBD

ROWMAN & LITTLEFIELD PUBLISHER
02 / 2023
9781538175132
Inglés

Sinopsis

The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it&rsquo,s essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.

PVP
89,42