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Frugal Innovation and the New Product Development Process

TAYLOR & FRANCIS
01 / 2019
9780367029319
Inglés
Routledge Advances in Management and Business Studies
Ingles
Asia

Sinopsis

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

PVP
251,34€